Online giant eBay opened the door to it Social Shopping pop-up store in Covent Garden today, which features screens displaying up to the minute social media trends for the top gifts this Christmas.
The store, which is open until Sunday December 2 - coinciding with its peak shopping period, features no products but a range of QR codes and augmented reality features for shoppers to see and buy products using mobile devices.
eBay forecasts that 30% of its most popular Christmas products will be bought via a smartphone this year.
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