More than 600,000 orders made today could need re-delivering after Christmas, new research shows.

Retailers will face a total of 30 million unwanted presents being returned by shoppers this Christmas worth an estimated ÂŁ500,000, many of which will be ordered today, according to business operations and supply chain specialist LCP Consulting.

LCP said that with the ever-increasing volumes of online sales, retailers need to do more to keep pressure off home deliveries which can be a costly way of getting products to customers, particularly over Christmas when a high proportion of goods are returned.

LCP Consulting retail analyst Will Dawson said that retailers need to promote click-and-collect services more and tighten up their fulfilment systems in order to avoid wastage and limit the number of returns they need to make over Christmas.

He said: “Retailers need to prevent the problem in the first place; there is a need for them to develop their service propositions and give more options to shoppers. Customers want control and convenience; we’re seeing a growing trend of click-and-collect as part of this”.