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App review: Tesco Vs Waitrose

By 2014-07-18T07:00:00

The Tesco grocery app welcomes users by name and links up all the Tesco businesses, such as Clubcard details, Tesco Direct and Blinkbox, to allow effective cross-selling.

Danny Donovan, joint managing director of London MediaCom looks at the user personalisation of Tesco and Waitrose’s grocery apps.

 

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