Analysis: Why did M&S’s new website fail to click into place?

By 2014-07-16T16:11:00

As Marks & Spencer has discovered, the relaunch of an ecommerce website is a risky business and any error can come at a high price.

Marks & Spencer’s relaunched website suffered a sales decline – could the retailer have succeeded with greater attention to customer needs?

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now