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Boulanger begins rebrand of Saturn stores

Consumer electronics retailer Boulanger has begun the rebranding of the Saturn stores it acquired from Metro Group last week. HTM Group, the owner of Boulanger, plans to rebrand the Saturn stores to Cap Boulanger, and then to Boulanger by 2014.Six Saturn stores are going to be remodelled by the end of 2011 at a cost of R2m (£1.7m) each. The remaining stores will have their signage and branding will be changed at a cost of around R350,000 (£303,000) per store.


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