Four 70-inch LCD screens have been installed in the department store’s Brompton Road exhibition windows, and use sensors to trigger special effects when shoppers walk past.
The screens have been installed together to create a substantial display in one of Harrods windows, playing clips from the new release Quantum of Solace.
As shoppers walk past a screen, the system tracks their movement and slowly turns the screen black, mimicking the famous special effects used to introduce many Bond movies.
The two-and-a-half minute trailer only plays in response to motion, rather than running on a loop.
The screens are joined in the windows by an Aston Martin car and Sunseeker boat that were both used in the movie. Also on display are a suit and dress worn by the main characters in the film, as well as a Bollinger champagne bar.
Harrods says that it is the first time the technology, created by Monster Media, has been used in retail within the UK. The installation is a trial, but Harrods says it will consider using the system again for other promotions.
The MonsterVision system and the content it plays can be managed remotely. It can also let consumers send messages to the system by mobile phone.
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