Subscribe to read the full article
With a Retail Week subscription you get access to:
- Exclusive competitor information
- Consumer trends
- Innovative video content
- Straightforward industry data
For a better experience please update your browser to its latest version.
John Lewis ads never fail to get people talking, and this year’s Christmas effort is no exception. Today’s launch has spawned the twitter hashtag ‘failed john lewis ads’, which tweeters have been using to gently mock the advert’s whimsical format by suggesting ideas that might not have made it into production.