Supermarket group Asda’s market share growth has come to halt after a fightback by Tesco, latest market share data shows.

Walmart-owned Asda’s market share was flat year on year at 16.9% in the 12 weeks to January 24, Kantar Worldpanel – formerly TNS Worldpanel reported.

Hard discounters Aldi and Lidl again lost market share, while Tesco reaped the rewards of its double Clubcard points promotion and pre-Christmas mailshots. Tesco held its market share at 30.5% after coming under pressure during the last year from rivals.

Asda’s sales growth in the period was 4.3% and Tesco’s 5.5% in a total grocery market up 5.2%.

Kantar Worldpanel communications director Edward Garner said: “This month’s figures show that the major retailers cannot afford to rest on their laurels in the post-Christmas period.

“In fact the battle for share of wallet is hotting up and Asda has already responded to these figures by rolling out a new coupon scheme across the national press.”

Morrisons recorded its highest ever market share of 12.5% in the period.

Waitrose also achieved a record result, with a 4.1% market share.

 12 Weeks to
25 January 2009		12 Weeks to
24 January 2010		 
 £000s%*£000s%*%
Total Till Roll33,284,640 34,336,910 3.2
Total Grocers22,817,710100.0%24,011,960100.0%5.2
Total Multiples22,285,60097.7%23,487,21097.8%5.4
Tesco6,945,79330.4%7,326,92730.5%5.5
Asda3,888,22317.0%4,055,52016.9%4.3
Sainsbury’s3,670,09216.1%3,917,83116.3%6.8
Morrisons2,703,85211.8%2,990,24612.5%10.6
Co-operative1,130,8875.0%1,322,4375.5%16.9
Somerfield751,7683.3%421,0101.8%-44.0
Waitrose840,0623.7%986,7044.1%17.5
Iceland448,4982.0%472,2282.0%5.3
Aldi680,4593.0%701,4272.9%3.1
Lidl530,8052.3%538,4492.2%1.4
Netto162,2740.7%165,1350.7%1.8
Farm Foods105,9910.5%111,8620.5%5.5
Other Multiples426,8931.9%477,4372.0%11.8
Symbols & Independents532,1132.3%524,7482.2%-1.4
* = Percentage Share of Total Grocers

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