All articles by Andy Oldham

Analysis

The British public are falling out of love with traditional loyalty programmes

2015-10-15T17:02:00Z

M&S’s new scheme aims to ‘spark’ customers, but has it done enough to keep loyalty alight?

Opinion

Has Sainsbury’s sounded the death knell for coalition loyalty schemes?

2015-04-16T07:00:00Z

Sainsbury’s changing the terms of its Nectar programme raises serious questions over the future direction of loyalty schemes.