The Microsoft Dynamics-based software will be implemented across the entire business, including its head office, mail order, web site and store operations.
The White Company operations director Ian Rogers said that the new software would support the company’s business plan, which includes developing all of its channels.
He added: “We wanted a solution that would provide the tools and automation needed to enable our employees to be more productive, allowing us to understand our customers’ changing needs and exceed their expectations with excellent customer service based on a single source of information.”
The White Company spent 12 weeks analysing various systems before deciding on K3, which provided the best fit for the business. In particular, the retailer was seeking a common technology platform for its multiple channels that could scale as the company grows. It intends to open 40 stores in the next five years and enjoyed double-digit store and online sales growth compared with last year, its latest trading figures revealed (Retail Week, January 21).
Rogers said that, because the investment is of strategic importance to the company, it has not been made on the basis that it will provide a certain return on investment.
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