Retailers in London’s West-end raked in more than £100 million on Saturday, as more than 1 million shoppers took to the streets to celebrate a traffic-free shopping event.

The Shop West End VIP Day saw Oxford Street, Regent Street and Bond Street closed to traffic for the first time.

Selfridges chief executive Paul Kelly said the department store had had a “great day” and “smashed all sales targets”.

New West End Company head of marketing and communications Jace Tyrrell said: “London needs the West End as the world’s greatest shopping destination – it is a magnet for visitors from outside the capital and abroad. [The] event shows us all what the West End will be like in 2013 with traffic removed and the streets turned over to the pedestrian.”