Grocery market leader Tesco will today unveil a sales target of £1 billion of locally produced food by 2011.

Tesco chief executive Sir Terry Leahy is expected to reveal the ambition in a speech at the National Farmers’ Union annual conference today. The grocer hopes to sellĀ£400 million of local produce in this year alone.

Leahy is expected to tell the conference: ā€œMore customers want produce that is fresh and contributes to the local economy. They want to help local farmers and to know how the product was produced.ā€

However, Tesco’s new targets failed to placate critics in the NFU, who want secure long-term supply arrangements for beef, lamb and pork. An NFU spokesman told The Daily Telegraph: ā€œWe’ve been talking to Tesco for years, but it has steadfastly refused to do anything. What it is not doing is entering into long-term agreements.ā€