Danish fashion retailer Bestseller, which owns Jack & Jones, Vero Moda and Only, has announced a new partnership with Swedish technology platform Voyado in a bid to boost customer loyalty and personalisation.
Bestseller, whose chief executive Anders Holch Povlsen is also the largest shareholder in Asos and holds shares in Zalando, has started implementing Voyado’s unified platform across its brands.
The platform plans to connect Bestseller stores with its ecommerce platform to gather and manage customer data in a “unified environment” and use it to execute campaigns to “maximise recruitment, retention and activation” across all channels.
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