‘Don’t write off the pureplays, despite a Christmas shocker’

Asos parcels

As store shutters slammed down during lockdowns, some wrote off the likelihood of a bricks-and-mortar recovery. Now the same gloom has descended over pureplays. It was proven wrong then and it will be proved wrong now.

Updates from online retailers have been a litany of woe, in contrast to their omnichannel rivals. 


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