Murray Lambell: 'Retail needs to rewrite the way we do Black Friday'

Murray Lambell

The notorious Sales event has changed since its inception and no longer lives up to its promise of value, argues eBay UK general manager Murray Lambell

The countdown is on, with just over a week until Black Friday, but it’s time for change as the financial and environmental costs of this promotion grow.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now