The best supply chains temper aggressive, short-term competition on price with efficient communication and trustworthy behaviour, argues organic veg specialist Riverford’s founder Guy Singh-Watson
Early in my farming career, I was negotiating for Riverford to supply organic lettuces, cabbages and potatoes to a chain of supermarkets. The buyer asked me to visit their London offices the following Thursday.
When I asked if we could make it Friday instead, the phone went dead. I rang back, explaining that I had been cut off, only to be told: “Look, sonny; when we whistle, you jump. The only question is: how high?”
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