Health and beauty retailer Superdrug has today launched a price campaign to help save customers in excess of ÂŁ3m every month.

The campaign, called ‘Superprices, we’ll save you’, offers price cuts on the retailer’s best selling lines.

Under the Superprices banner, price promotions across the retailer’s 900+ stores include Lynx body sprays down to£1.49 from£1.88, Pantene shampoo and conditioner at 99p from£1.79, Radox herbal bath for 99p from£1.66 and Impulse body sprays at 99p from£1.89.

Jeremy Seigal, chief executive of AS Watson’s UK health and beauty division: “Superdrug has been the best value health and beauty retailer on the high street for over 40 years. Our new Superprices campaign aims to offer our customers significant savings on their favourite products.”

The campaign will be promoted in stores from today.

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