Spanish fashion giant Zara will open its first UK standalone menswear store in the Bullring shopping centre in Birmingham this year.

Zara is opening its first UK menswear store in the Bullring

The retailer will open the 20,000 sq ft store in time for Christmas. Zara will convert its existing store, opposite the new menswear unit, in the Hammerson-owned centre to stock just women’s and kidswear.

Zara Man is the latest addition to the Bullring, with Ted Baker and Victoria’s Secret’s poised to open before Christmas.

Sarah Mander, assistant director, retail leasing at Hammerson said: “We are very pleased that Zara will be expanding its presence at Bullring. This reflects the centre’s position as the heart of Birmingham’s retail and leisure offer.

The expansion is also key to Hammerson’s focus on securing international brands and bringing new concepts to the UK.”

Cushman & Wakefield and Bidwell Webber De-Pons acted for Hammerson. Inditex, parent group of Zara, was represented by Hartnell Taylor Cook.