‘The answer does not lie in data, but in the stores’

Bristol Experience Store – 4

Starbucks founder Howard Schultz has made some great points about what lies at the heart of business success. They apply to all of retail, believes George MacDonald

Data and technology are all the rage in retail these days, but perhaps sometimes it’s hard to see the customers among all the computers crunching their numbers.

Smart use of data has contributed to the transformation of retail, and will no doubt continue to do so, but first principles frequently still apply.


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