Swatch has issued a statement urging customers not to rush to its shops for its latest product release after it was forced to close its UK stores over the weekend.
The Swiss brand dropped its limited edition ‘Royal Pop’ pocket watch collection with luxury watchmaker Audemars Piguet at selected stores on May 16.
The retailer was forced to close its stores in the UK on Saturday “due to safety considerations for our customers and staff”.
Crowds queued up overnight at its locations in Birmingham, Cardiff, Glasgow, Liverpool, London, Manchester, and Sheffield to get their hands on the £355 watch.
Its Manchester and Liverpool stores remained closed for a second day after queues built up again.
In a statement, Swatch said: “To ensure the safety of both our customers and our staff in Swatch stores, we kindly ask you not to rush to our stores in large numbers to acquire this product.
“The Royal Pop collection will remain available for several months. In some countries, queues of more than 50 people cannot be accepted, and sales may need to be paused.”
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