Super Thursday delivers a Christmas cracker – but is the retail party over?

Hand putting Christmas decorations away in a cardboard box

Despite surging numbers of Covid-19 cases and a perfect storm of external pressures threatening to derail the golden quarter, retail has delivered a merry Christmas. What did Super Thursday’s trading updates tell us about the sector’s seasonal performance – and the year ahead? 

A raft of big-name retailers including Tesco, Marks & Spencer, Asos and Halfords updated the market today, adding to what has been a positive tone for UK retailers following the crucial Christmas period.  

Although growing concerns about the spread of the Omicron variant and the mounting cost-of-living squeeze could have dented consumers’ festive plans, Britons eager to make up for a lost Christmas last year flocked back to retail at the end of 2021. 


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now