The opening of the Nike by King’s Road store ushers in a new era of Nike shops in the UK. The store forms part of the brand’s Nike Live concept, a smaller-format location focused on digital elements, localisation and rewarding its members.
The store spans 200 square metres, with tailored offerings shaped by insights shared by neighbourhood shoppers on Nike’s digital platforms. The hyper-focused customer experience aims to provide Nike members with easier access to the products they want offline.
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