Sportswear giant Puma has reopened its Carnaby Street store with a fresh new look which it says will “bring new life” to its flagship location

The 4,800 sq ft space features a host of new design fixtures, dedicated training areas and even an artificial grass floor to get shoppers excited about their sportswear buys.

At relaunch, the refurbished store will have more than 650 product lines available across several sport and lifestyle categories including football, running, basketball, golf and motorsport. 

Apparel will be displayed in new zones, which include a dedicated area for its run/train category and an artificial-grass-floored football zone.

Puma head of retail and ecommerce for UK and Ireland Colette Hilton says: “We look forward to welcoming consumers back to the newly refreshed Carnaby Street store to see the latest step in Puma’s refreshed shopping experience.

“The elevated product selection offered is not one to be missed – the store is truly a Puma experience at its finest.”