‘Retailers are encouraging Christmas shoppers back in store with excitement and theatre’
By 
Fran Minogue2021-11-17T06:30:00
Currys, Kingfisher and Primark are just three of the retailers demonstrating the importance of the store to boosting customer engagement this golden quarter, writes Fran Minogue.
While workers are returning to cities and their desks, the numbers are still well down on 2019.
London is particularly badly hit – exacerbated by a lack of tourists – and festive spending in the capital is forecast to be less than half that of pre-pandemic levels.
In order to boost the economy, employers and the mayor are taking initiatives to woo people back.
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