US toys, apparel and accessories retailer Kidrobot has opened its first standalone European store at Seven Dials in Covent Garden.


The retailer, which sells limited-edition toys in collaboration with artists and designers, tested the appetite for its offer with a pop-up store in Selfridges on Oxford Street earlier this year.

Kidrobot has stores in New York (pictured), San Francisco, Los Angeles, Miami Beach and Toronto.

The 1,200 sq ft shop has a modular design so it can change to show new product.