Euroshop in Dusseldorf is in full swing and currently thousands of visitors are walking the many massive halls of the Messe in search of the next big thing.

Whether it’s robotic arms that endlessly apply and then change the faces of faceless mannequins or a stand that bills itself as “Department Store 3.0”, there is something for everybody.

Significantly, the quantity of in-store multichannel applications and digital signage screens has risen sharply when set against what was on show at the last Euroshop in 2011. Generally, the impetus seems to be greater amounts of visual merchandising backed by technology. The technology used for this however is becoming less visible than has been the case up to now.

Visitor numbers at the world’s largest retail equipment and fit-out fair have risen, although the final tally has yet to be announced.