Entertainment retailer HMV revealed its new-look store this week in Leeds, which features a large fashion-focused area called The Studio.


X-Factor star Diana Vickers (pictured) opened the store. The format will be rolled out to 35 stores initially. HMV expects entertainment-related fashion and merchandise to increase from 3% to 6% of its mix by 2013, while music is expected to account for 18% and games 22%.