Consumers feel more comfortable now about returning to stores than they did last May, exclusive research for Retail Week has shown, and shoppers are most excited to return to Primark.
In a survey of 2,032 adults, 49% say they would be happy to shop in physical high street stores when the latest lockdown regulations are lifted, compared with 41% after the first lockdown last year.
Some 39% of respondents also say they would be comfortable returning to shopping centres, up from 34% in May 2020, according to research from Walnut Unlimited.
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