‘After its most defining year ever, retail will emerge stronger in 2021’


A retail chief executive put a question to me earlier this week during a (these days somewhat rare) face-to-face meeting: “How would you sum up this year for retail in one word?”

The answer I eventually mustered was: “Defining”.

It’s a word that might have gotten lost in the tales of job losses, of store closures, of administrations – tales that, unfortunately, have been aplenty during the past 12 months. 

But a defining year is exactly what 2020 has been for this sector in so many different ways – ways that should give retailers hope and optimism as we head into 2021. 

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