Soaring temperatures stifle retail sales growth in July
The ongoing hot weather mixed with the tail end of the World Cup football tournament helped to lift retail sales in July, according to the latest BRC-KPMG retail sales monitor.
BRC chief executive Helen Dickinson said: “July saw modest sales growth, with food sales boosted by the final week of the World Cup. Non-food sales were hit by the decline in footfall as shoppers avoided the heat.
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