Sportswear giant Nike is planning to double its UK store portfolio to 60 over the next few years with a focus on out-of-town expansion.

Last week Nike’s European management briefed property agents to begin the search for suitable out-of-town locations for 20 to 30 for its factory outlet stores.

It comes as competition for new stores is set up increase with value chain Poundland also looking to add 100 stores over the next three years, and young fashion retailer and brand Superdry also keen to expand.

Nike has been revamping its existing portfolio over the past year after unveiling a new concept at Westfield London in March last year.

The remodeled stores feature more digital elements, a Nike iD Studio, where customers can personalise running shoes, and touch screens that offer more information about all of its product

Nike agents CBRE declined to comment when contacted by Retail Week.