Derbyshire-based outdoor brand Rab has moved its only US location to a larger space in Denver, Colorado, marking a significant milestone in their US operation.
The new store, located on Platte Street, spans 2,320 sq ft and boasts over twice the size of its former location, providing a community hub and a space to showcase a comprehensive selection of Rab’s technical gear such as backpacks and jackets for climbers, mountaineers, hikers, skiers and adventurers.
Rab store manager Dan Gambino said: “Relocating took roughly two years, but the wait was worth it. The extra space allows for more of the products and expedition gear that our customers love and gives us the chance to host more premier events and instructional clinics led by our outdoor experts.”
The location of their US flagship store was chosen to engage with Colorado’s active Mountain People Community, providing quality equipment to customers living in and around the ‘Mile-High City’ of Denver, which is elevated one mile above sea level.
The strategic expansion reflects Rab’s wholesale-led business approach, showcasing their technical gear in the mountainous state with a strong outdoor culture.
Rab chief executive Richard Leedham comments: “We are excited about our new Denver Presence. With its welcoming ambience and community-focused approach, it will support our US retailers by providing our consumers with an inspiring first-hand Rab brand experience.”
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