Q&A: Puma UK and Ireland MD on breaking boundaries with the brand’s new Oxford Street flagship
Puma UK and Ireland managing director Lucynda Davies is gearing up for the launch of the brand’s first ever European flagship this week on London’s iconic Oxford Street.
The sporting giant is placing its bets that the 24,000 sq ft unit along one of the continent’s busiest streets will help to boost sales and brand awareness amid a market-wide downturn.
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