Q&A: Gymshark’s chief brand officer on nailing the social media game

Noel Mack, Gymshark

As Gymshark gears up to open its second bricks-and-mortar store in London at Westfield Stratford with a brand new campaign to cement its position as the go-to gym brand, Retail Week sits down with chief brand officer Noel Mack to find out how the sportwear success story is playing the social media game just right.

Gymshark’s chief brand officer Noel Mack sits down with Retail Week to talk about the brand’s new ‘We Do Gym’ campaign, its approach to social media, and where to next for the business. 


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