The sportswear store in Bahrain is part of its franchise agreement with Dubai-based retailer and distributor GMG.

JD Sports Bahrain

The new JD Sports store in Bahrain

The sportswear retailer’s first store in Bahrain’s Marassi Galleria Mall is its next step into international expansion after the announcement of JD’s first franchise agreement with GMG in July 2023.

The new store, spanning 5422 sq ft, features clothing and footwear from brands including Adidas, Nike and Puma, and provides customers access to the latest launches from the biggest and best-known global brands. 

As part of the 10-year agreement, GMG will open 50 stores under the JD fascia by 2028 “with a focus on locations in the United Arab Emirates, the Kingdom of Saudi Arabia, Kuwait and Egypt”. 

Chris Rowan, JD international franchise director, said: “We are very excited to see our first store in the region come to life and look forward to welcoming our new customers.

“This is a further milestone in our international expansion strategy and we are delighted to be working with GMG, one of the Middle East’s most respected companies, as we continue to bring JD’s distinctive offering to more customers globally.”

Carl Masterman, GMG president - sports said: “We at GMG are thrilled to celebrate the historic occasion of welcoming JD in the region. We have collectively witnessed the buzz and demand that JD, The King of Trainers, has generated, inspiring the emerging generation of globally minded consumers through the universal culture of sport, music and fashion.

“The brand’s arrival promises an exhilarating journey ahead; one where quality, innovation and passion for an exemplary shopping experience converge to redefine the athleisure and sports fashion space.”