Frasers Group snaps up a stake in a retail and distribution group Down Under

Frasers said Accent is a “premium distributor, bringing many of the world’s best brands to market”.

In its full 2024 financial year, Accent posted AUD£1.6bn (£820m) in sales from some 900 stores and across its ecommerce network consisting of “leading multi-brand sports fashion stores, vertically owned brands and global exclusively distributed brands” such as Skechers, Hoka, Ugg and Vans.

The retailer also said the investment will enable it to “grow its presence in Australia and New Zealand”, which it described as a “key market in the group’s ambition to become a leading global sports retailer”.

Michael Murray, CEO of Frasers Group, said: “This investment is an exciting step in the expansion of our international footprint, which is a key growth driver for the group. Accent has built an incredible ecosystem of sports and lifestyle brands in Australia and New Zealand.

“They have a strong platform across stores, digital, and distribution, offering a lot of potential for Frasers concepts and brands. We are looking forward to working with the Accent management team to unlock mutually beneficial opportunities for both groups.”

Daniel Agostinelli, CEO of Accent Group said: “We have been in discussions with Frasers Group for some time about a strategic relationship, and have been impressed by its management team and believe that there is a strong cultural alignment between both organisations.

“We see the potential for significant mutual opportunity with Frasers Group, and are excited by the beginning of this new relationship between the organisations.”