Deckers Brands: Who is the sportswear group outperforming the market?

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As the sportswear market grows through an unpredictable time with giants like Nike reporting slow sales, one sports brand has made the most of this downtime. Retail Week takes a closer look at Deckers Brands and how it’s rapidly gaining market share in the sportswear segment

The sportswear segment has hit a few bumps this year as market leaders such as Nike reported slow sales while Adidas has only just begun to find its footing again. 

 

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