Decathlon UK sales slip as cost-of-living pressures continue

Exterior of Decathlon store

Sportswear and equipment retailer Decathlon has reported a decline in sales in the UK for the 2023 full year as it took a hit from the cost-of-living crisis and a turbulent sports market. 

Decathlon reported a 5% decrease in turnover and a 2.5% decrease in comparable store sales in the UK for the 2023 full year.

The decline comes after the retailer enjoyed two years of growth in the country, with sales growing by 25% and 6% in 2021 and 2022 respectively.

 

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