As JD Sports streaks ahead of the competition, boss Régis Schultz plans to widen the gap

JD Sports Piccadilly Circus video advert

Less than a year after JD Sports went on an “extensive global search process” to find a new chief executive, Régis Schultz has broken the mould and taken the business to new heights after stepping into Peter Cowgill’s trainers.

JD Sports posted record sales of £10bn this week, despite the macroeconomic and customer headwinds battering an incredibly competitive market.


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