All Social media articles – Page 36
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Opinion
Tesco on Facebook
Tesco has soft-launched a new Facebook page in an attempt to better connect with shoppers via social media.
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NewsRetailers need to be creative to succeed on Facebook
Retailers need to be creative and work out how to use information on Facebook to make the network work for them, Facebook’s head of mid-market sales for EMEA said.
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Opinion
How retailers can become more sociable
Social networks are a confusing phenomenon for many businesses, and retailers are no exception. The industry tends not to feature high up on lists like the recent Social Brands 100 by the UK consultancy Headstream – only three retailers made it into the top 20 of this one.
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NewsPets at Home launches iPhone app
Pets at Home has launched a free pet care application for iPhones and iPads allowing pet owners to receive news and offers.
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OpinionRetail surgery: Will the integration of social media into our website drive traffic?
Will the integration of social media identity into our website drive traffic and is it worth the investment?
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NewsSocial media yields £1.5m sales for Tesco
Tesco’s clothing division has generated £1.5m of sales via social media in the past year to date and will continue to bolster its credentials in the fashion world.
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AnalysisFacebook shopping
Asos’s move to make its Facebook page transactional signals exciting opportunities for retailers to leverage their social network ‘fans’ into hard sales
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NewsRetailers sign up to Facebook's new discount service
Retailers including Argos and Debenhams have teamed up with Facebook to offer location-specific deals to users of the social network.
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Opinion
Why it will pay to be aware of social commerce
Social networks are already a fairly well established part of marketing, customer service and advertising – the next stage will see them muscling in on transactions.
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Opinion
Abel & Cole
A social media strategy is important for any retailer, but for small pure-play etailer Abel & Cole getting it right is imperative.
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NewsArgos promotes social media in new big book
Catalogue store group Argos is to more closely integrate its famous big book with social media such as Facebook and Twitter as its multichannel business grows.
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OpinionSocial media can no longer be ignored
Just four years ago, retail executives scarcely thought about how social media could one day up-end the traditional way they engage with customers.
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Opinion
Asos launches transactional Facebook store
Asos.com has announced it will launch a Facebook shop later this month, allowing its 390,000 fans to buy its clothes without leaving the Facebook site.
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Opinion
How to approach social networking as a retailer
Retailers haven’t always managed to get the balance right when it comes to social networks, with some incapable of seeing them as anything but another sales or broadcasting channel.
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AnalysisSocial networking strategies that click
Social networking is a minefield, so what should retailers do to get it right?
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Opinion
Tesco still pondering social media
Social networks might seem ubiquitous for consumers who have been used to them for years, but many of the biggest players in the retail world are still figuring out what their role is on sites like Facebook and Twitter.
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OpinionRetail surgery: Affiliate marketing is dominated by voucher code and cashback sites. How can I drive sales without constant discounting?
Affiliate marketing is dominated by voucher code and cashback sites. How can I drive sales without constant discounting?
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AnalysisEmbracing the ecommerce market
IMRG managing director David Smith talks us through the dynamics of the maturing ecommerce market in the UK and the increasing role of multichannel retailers.
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AnalysisThe influence of online on global retail
The digital revolution was the hot topic at the World Retail Congress last week and is changing every aspect of the industry.
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OpinionRetail can innovate in social media
More UK retailers should explore and exploit the social network, says Martha Lane Fox