All articles by Simon Burke – Page 2
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OpinionMy advice to Sir Philip Green
Taking the axe to public servants who hold back retailers would be a good start
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OpinionPromises need to be kept
Retailers must deliver on their promises or risk losing customer goodwill, says Simon Burke
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OpinionDeal with complaints first time
Don’t let complaints escalate - deal with them swiftly from the front line
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OpinionGood practice puts customers first
If you travel to Dublin through Heathrow Airport, as I do frequently, you must now pass through five separate security checks. Five.
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OpinionPurge the peripherals
Taking an axe to non-core marketing activity will clarify your key message, says Simon Burke
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OpinionSector suffering a systems failure
Retail systems are now so complex they can make the basics impossible, says Simon Burke
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OpinionDon’t neglect your core customer
Upmarket retailers can talk about value but can’t lose sight of core principles, says Simon Burke
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OpinionThe good, the bad and the ugly
Have the past 10 years’ big changes been good for the industry? Simon Burke gives his view
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OpinionIrish price gulf needs to close
The weakness of the pound against the euro is causing an unhealthy disparity in prices in Ireland
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OpinionWhy must we punish success?
Customers decide where to shop, so it’s time to call an end to all the competition inquiries.
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