Are fashion influencers still influential in 2023?

Molly-Mae Hague wearing PrettyLittleThing suit

With several fashion brands including Boohoo and Abbott Lyon naming influencers and celebrities as brand ambassadors, collection designers, and in PrettyLittleThing’s case creative directors, influencers have certainly stolen the show in recent years. 

As former Love Island contestant Molly-Mae Hague recently stepped down as PLT creative director and the fashion brand also made headlines for bringing onboard Naomi Campbell on a design collaboration basis, there is a shake-up happening in the world of fashion collaborations.


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