Sainsbury’s welcomes new Black-founded brands to stores as incubator pays off
Sainsbury’s has revealed three new Black founder-led brands will hit its shelves this year following the launch of a dedicated incubator programme.
The grocery giant launched the £1m Thrive with Sainsbury’s scheme last year in an effort to be “a truly inclusive retailer”. Nine applicants received a £20,000 grant and 16 weeks of “one-to-one training and group learning opportunities with experts”.
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