Fashion retailer Rock Couture is to open its first full-price store at The Mailbox in Birmingham.

The retailer has signed for a 3,750 sq ft (350 sq m) unit at The Mailbox and will stock designer denim brands including Rock & Republic, Seven Jeans, Lipsy, Juicy Couture, Diesel and Iceberg for Women.

The retailer only operates out of one store at present, in discount outlet scheme Bicester Village.

Agency Markham Vaughan Gillingham represented The Mailbox owner Birmingham Development Company.

The Mailbox is to get a mixed-use extension, The Cube, set to open in early 2010.