Retail 100 2020: Four of the biggest trends

Dame Sharon White

Following the publication of the annual Retail 100 ranking, produced in association with Braze, ChannelAdvisor and Salesforce, Retail Week explores key trends shared by the industry’s most influential people

With the coronavirus pandemic placing huge pressure on retailers, it is the leaders who have prioritised purpose and company culture throughout this crisis who have emerged as clear winners in the Retail 100.

Recent steps taken by the Co-op chief executive Steve Murrells and Pets at Home chief executive Peter Pritchard exemplify this, while Frasers Group boss Mike Ashley has faced criticism for his recent handling of staff and strategy – resulting in Ashley dropping 15 places in the list.


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