Cross-Device Retailing

The consumers surveyed for this report – 1,000 in total based on a representative sample of the UK population – were generally positive about the mobile shopping experience offered by retail brands. Retailers nonetheless have some way to go to fully build a truly effective mobile offering – and one that integrates with other online shopping platforms in a seamless fashion.

Understanding how consumers shop across multiple platforms – where, when and how – will grow increasingly important for retail brands as the online shopping journey grows more complex and intricate.

With 68% of shoppers surveyed by Retail Week mentioning using multiple devices when purchasing a product online, brands that account for this trend will be best placed to succeed in today’s digital world.