Seven leading retailers have joined together in a bid to improve the mental wellbeing of retail staff, with the help of Samaritans.

Coinciding with World Mental Health Day today, John Lewis Partnership, Tesco, Sainsbury’s, Asos, the Co-op, Marks & Spencer and Next – with the guidance and expertise of charity Samaritans – have launched Wellbeing in Retail.

The online guide will aim to help the 2.9 million people that work in the retail industry by providing mental health advice for themselves and others who may be struggling.

Employees will be able to access information and suggestions, activities and resources that can be accessed via desktop, phone or tablet.

Workers can use the guide as often as they like to help them build their emotional resilience or to support others.

JLP chair Sir Charlie Mayfield said: “Mental health issues can affect us all – and stigmas and barriers that once prevented people talking about the issues are starting to erode.

“The world of work and retail, in particular, is fast-paced and constantly changing, and we want employees to feel supported.

“I hope this guide is a stepping stone to creating further conversations on mental health and gives workers the confidence to use it when they may need it.”

Samaritans chief executive Ruth Sutherland said: “It’s so encouraging to see retailers come together like this for the first time in the interest of improving their staff’s mental health.

“Over recent years, we have seen a real step-change in the attitudes and behaviours of employers as they actively seek to address how they can improve wellbeing in the workplace and we are proud to be part of making this transition happen.”