Snow + Rock has recruited former Waterstone’s head of ecommerce David Kohn to a newly created role of head of multichannel.

Kohn has been brought on board to lead its multichannel assault as the sportswear retailer ramps up its bricks-and-clicks offer.

Snow + Rock managing director Dion Taylor said the retailer is planning a range of delivery options including click-and-collect and next day delivery in 2012.

Taylor said: “We’re putting significant investment into online so we can become a true multichannel retailer.”

The Snow + Rock boss said that online was its fastest growing channel over the past year and had experienced double-digit growth. He said that the retailer’s profits had grown over the year, although declined to give figures.

Taylor led a management buyout of Snow + Rock last year, backed by private equity firm LGV Capital. The retailer, which operates 40 UK stores, including retailers Cycle Surgery and Runners Need, will look to roll out its superstore format, which houses all three of its brands. Its most recent opening was in Croydon this month.