Q&A: OnBuy founder Cas Paton on becoming ‘Europe’s fastest-growing ecommerce business’


OnBuy’s founder and chief executive Cas Paton speaks to Retail Week about differentiating from other marketplaces, international expansion and plans to take the business to new heights

Paton has been involved in web development since he was a teenager and set up his first company at university before founding OnBuy in 2016.

Fast forward to 2023 and he has since ditched his other businesses to put all of his time, effort and money into OnBuy, which was recently dubbed “Europe’s fastest-growing ecommerce business” by the Financial Times.  

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.