Profile: Morrisons new marketing and customer director Andy Atkinson

Morrisons needs a marketing startegy that differentiates it from its rivals, analysts have said

Andy Atkinson, Morrisons’ new marketing director is under no illusion as to the challenges that lie ahead for him in the role.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now